A childhood snack and home staple to many, Reese’s Peanut Butter Cups are now upgrading. Hershey, the company in control of the manufacturing of Reese’s, has decided to add a layer of caramel to its peanut butter cup, which originally just had a chocolate layer and peanut butter filling. According to USA Today, the cup will also now be in a big cup format.
Hershey had started thinking about upgrading its cups to have a caramel layer after seeing a petition in 2021 called, “Bring Back Reese’s Peanut Butter Caramel Cups.” Reese’s actually used to make peanut butter cups with caramel, although this was discontinued in 2006. So, Dakota Adams decided to start this petition requesting Hershey to bring this back. Whether because of this petition or not, Reese’s did decide to make and sell these cups, which was announced in its commercial during the airing of the Super Bowl.
People know how much it costs to have an advertisement for the Super Bowl. According to The Wall Street Journal, it can cost up to $7 million when it comes to a thirty-second advertisement, which is about how much a Reese’s advertisement costs. Watched by more than ten million viewers across the world, the advertisement announcing caramel as a new flavor was a big deal. On USA Today, it was ranked 23rd place for the ad rating meter, which meant it was fairly accepted by the crowd.
The advertisement featured Will Arnett showing how much he enjoys eating the caramel chocolate bar. Arnett is mainly known for his voice acting in movies like The LEGO Batman Movie, Ratatouille, and for hosting a LEGO competition show called LEGO Masters. Reese’s chose Arnett as its feature hoping that someone of this influence could change the public’s view on Reese’s cups from snacks for children to a delicacy that could also be enjoyed by adults.
According to AB27, Reese’s Caramel Cups will be released on November 17. “As the experts in chocolate and peanut butter deliciousness, we know what our fans want, and we’re delivering on that with the Reese’s Caramel Big Cup,” Emily Stover, the Reese’s brand manager, said. The Caramel Cup will be released in all sizes from king size to standard.
Even if you’re not a huge caramel fan, don’t worry. Reese’s will still have its classic peanut butter cups available. It’s just planning to make more chocolate dreams come true, but not take any away.
