As temperatures rise and summer approaches, ICOG (Ice Cream on Grand) has officially reopened in Englewood, bringing back the sweet treats, the lively atmosphere, and the sense of happiness that many community members look forward to every year.
Located on Grand Avenue in nearby Englewood, the seasonal shop has become a staple for local residents, drawing in families, teens, and regular customers as soon as its doors open each spring. For many, the reopening of ICOG signals the unofficial start of summer.
Customers visit steadily throughout the day, with the shop opening at 2 p.m. People of all ages stop by, from families with young children to groups of friends and individuals looking for a late-night treat. The constant flow of visitors creates a lively yet relaxed atmosphere that captures the feeling of summer.
ICOG has built its reputation on quality and tradition. According to owner Syed Rizvi, the shop focuses on creating “super-premium American ice cream” using high-quality ingredients and a traditional process. Each batch is made fresh with 16 percent butterfat, resulting in a rich and creamy texture. Rather than following trends, the shop prioritizes consistency and only introduces new flavors when they meet its standards.
The menu features more than 30 flavors, ranging from classic options such as chocolate and vanilla to more unique choices like matcha and yuzu with lemon peel. In addition to hard ice cream, customers can choose from shakes, sundaes, floats, and a variety of toppings. The wide selection allows visitors to return throughout the season and continue trying something new.
Beyond the menu, however, it is the atmosphere that keeps people coming back. Many customers describe ICOG as more than just just an ice cream shop, but rather a place where the community gathers. Friends run into each other, families spend time together, and familiar faces return year after year.
“I’ve already been here twice, and I love the summer vibes,” Gil Raz (’27) said. “The soft serve is amazing, and I love coming here with friends.”
The shop’s reopening also reflects its long-standing presence in the community. Having celebrated its 30th season in 2025, ICOG continues to maintain its reputation as a local landmark. Its commitment to quality and consistency has allowed it to remain a favorite despite changing trends.
Now open for the 2026 season, ICOG operates daily, with hours extending into the evening to accommodate the steady flow of customers. As the weather continues to warm up, the shop is expected to remain a popular destination.
For many in the Tenafly and Englewood area, a trip to ICOG is more than just getting ice cream; it is a tradition that brings people together and captures the feeling of summer year after year.
